You’ve gotten your certifications and started your new career as a mold remediator.
Congratulations!
You’ll enjoy a future of job security and solid income, as you’ll be in constant demand with homeowners, businesses, or anyone connected in any way with a building.
You know you’ve got what it takes on the mold remediation end, but you feel like you’re stumbling in the dark when it comes to growing your business.
Luckily, you don’t have to be a marketing expert to grow a successful business. Here’s how you can get your path to entrepreneurship started.
Create a Google Business Listing
Google likes for local businesses to list with them. This makes it easier for Google to show people “near me” results like “mold remediator near me.” The listing is free and the process is fairly easy to navigate. If you operate out of your home, you do not need to publish your address in the listing. Instead, you can set a service area.
Set Up Your Website
In our digital age, you can’t survive without a website. Luckily, you don’t have to shell out thousands of dollars for an expert if it’s not in your small business’s budget. Many website builders like WordPress or Wix make it easy for anyone to create a custom site without coding or web design skills.
However, there are many web designers that specialize in websites for small businesses and they can quickly and easily put together a professional-looking site that’s fully optimized for search. After all, you will want people to be able to find you on Google.
Make sure your website provides a cookie or privacy policy statement. Also, list how customers can best get in touch with your business. Don’t forget to include other essential information like services you provide and social media handles to follow. Make sure your website’s design can adapt to mobile search, which makes up about half of all internet searches.
Hire Certified Employees
Maybe you started as a team of one, but if all goes according to plan, you’re going to hire more people to expand your service capability.
Your employees are PR for your business, even if it’s not in their job description. These are the first people your customers will meet face-to-face.
Hire top-quality talent with appropriate mold remediation and restoration certifications. Employees should also have customer service skills. Finding out mold has been making your family sick is distressing, and the total damage can be pricey. Make sure the people you hire are people you’d trust to service your own home.
Get Social
Did you know if Facebook were its own country, it’d be the largest in the world? Love it or hate it, social media is an essential part of promoting your business. You should get familiar with some of the most popular platforms. Sign-up is free, which means it’s free marketing.
Getting started on social media can seem daunting, but it doesn’t have to be. You don’t need to be on all platforms all the time. Choose one or two platforms to set up an account. Remember to choose a business account, not a personal one. You don’t have to post every day, but post regularly to grow your social media following and engage with prospective customers.
There you have it: the top tips for growing your mold remediation business (no MBA required). Starting a business is scary, especially in these uncertain times, but it doesn’t have to be. Start with these simple steps to build your online presence and your company’s reputation.
When it comes time to re-train or renew your license, we’re with you every step of the way. Visit our website to learn more about upcoming training sessions and information.
Are You Interested in Becoming an Independent Contractor?
Now is a great time to launch your mold remediation business.
If you aren’t sure how to go about taking classes or the licensing examination, call us today. The National Environmental Training Institute (NETI) is a state-certified training company offering Mold Remediator and Mold Assessor training. NETI also offers continuing education units (CEU’s), certification, and licensing.
